Bahasa Iklan Indomie Periode Tahun 2021

Lita Tania; Kholid A. Harras; Afi Fadlilah

doi:10.17509/artikulasi.v1i2.38658

Authors

Lita Tania Bahasa dan Sastra Indonesia - UPI
Kholid A. Harras Indonesia University of Education
Afi Fadlilah Indonesia University of Education

DOI:

https://doi.org/10.17509/artikulasi.v1i2.38658

Keywords:

illocutionary speech act, register, language function

Abstract

This research is motivated by the fact that there are various forms and functions of illocutionary speech and register forms and language functions in Indomie's advertising language in 2021. Therefore, researchers are interested in examining the speech data using sociopragmatic analysis. The method in this research is descriptive qualitative with documentation, listening, and note-taking techniques. The aims of this study are to discern, identify, and describe (1) the form and function of illocutionary speech acts, and (2) register forms with various uses of language and language functions. The results of this study found (1) two forms of illocutionary speech acts, namely assertive and directive, with two different speech functions, namely claiming and commanding, and (2) the use of casual registers with the use of various non-formal languages and instrumental and imaginative language functions.

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